{"title":"CATALOG","description":null,"products":[{"product_id":"divided-78","title":"MEN'S - Divided '78","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMEN’S – THE ’78\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eClean, classic, and impossible to miss. \u003cstrong\u003eThe ’78 from Divided Flannel Company\u003c\/strong\u003e brings a fresh take on traditional plaid with a bold \u003cstrong\u003eblue and white colorway\u003c\/strong\u003e that stands out without going over the top.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFeaturing a crisp plaid pattern, dual chest pockets, and an easy everyday look, The ’78 is built for wherever the road takes you—from long days in the shop to weekends behind the bars. The bright blue gives it some serious personality while keeping that rugged Divided Flannel style.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe ’78 — old-school inspiration with a fresh blue-collar edge.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"XL","offer_id":46505864331425,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/A5B5F37C-736B-4428-AF11-CF6EEF340C9D.webp?v=1788726932"},{"product_id":"divided-hanya","title":"MEN'S -  Divided Evil Alloy","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMEN’S – EVIL ALLOY COLLAB\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eDark, clean, and built with attitude. The \u003cstrong\u003eMen’s Evil Alloy Collab from Divided Flannel Company\u003c\/strong\u003e features a striking \u003cstrong\u003eblack and red plaid\u003c\/strong\u003e that delivers a classic look with a harder edge.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWith its bold red lines against the dark base, dual chest pockets, and rugged everyday styling, the Evil Alloy is equally at home in the shop, on the bike, or wherever the day takes you. Easy to layer, easy to wear, and unmistakably Divided.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEvil Alloy Collab — classic flannel with a little darkness built in.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"S","offer_id":46505859350689,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46980715020449,"sku":null,"price":49.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":46505859416225,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46505859448993,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/61E2FB14-40D7-4880-91DC-1842DAFD7CEA.webp?v=1788726895"},{"product_id":"womens-divided-hanya","title":"WOMEN'S -  Divided Hannya","description":"\u003cp\u003e\u003cstrong\u003eHannya Flannel – Fear Meets Tradition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStep into something darker.\u003c\/p\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHannya Flannel\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eblends traditional Japanese folklore with rugged, everyday wear. Inspired by the iconic Hannya mask—symbolizing raw emotion, power, and transformation—this piece delivers a bold statement without sacrificing comfort or quality.\u003c\/p\u003e\n\u003cp\u003eThis exclusive collaboration with\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"Divided Flannel Company\" href=\"https:\/\/dividedflannelco.com\/\" target=\"_blank\"\u003eDivided Flannel Co.\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis crafted from premium flannel material \u0026amp; built for durability while staying soft enough for all-day wear. The deep black base is layered with rich crimson and gold tones, creating a striking plaid that hits different in any light—subtle at a distance, detailed up close.\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"M","offer_id":46505882353825,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46980710989985,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/IMG-5443.webp?v=1788726855"},{"product_id":"womens-divided-the-crow-flannel","title":"WOMEN'S -  Divided Evil Alloy Flannel","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eWOMEN'S – EVIL ALLOY COLLAB\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eDark, clean, and built with attitude. The \u003cstrong\u003eWOMEN'S - Evil Alloy Collab from Divided Flannel Company\u003c\/strong\u003e features a striking \u003cstrong\u003eblack and red plaid\u003c\/strong\u003e that delivers a classic look with a harder edge.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWith its bold red lines against the dark base, dual chest pockets, and rugged everyday styling, the Evil Alloy is equally at home in the shop, on the bike, or wherever the day takes you. Easy to layer, easy to wear, and unmistakably Divided.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEvil Alloy Collab — classic flannel with a little darkness built in.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"M","offer_id":46505884876961,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46505884909729,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46505884942497,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/99E5E9B1-C519-4B4E-8C29-66B3B5BE1961.webp?v=1788726822"},{"product_id":"mens-bottoms-up-chop-shop-flannel","title":"MEN'S - Bottoms Up Chop Shop Flannel","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMEN’S – BOTTOMS UP CHOP SHOP COLLAB\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eBuilt for the garage, the road, and everywhere in between. The \u003cstrong\u003eMen’s Bottoms Up Chop Shop Collab\u003c\/strong\u003e from \u003cstrong\u003eDivided Flannel Company\u003c\/strong\u003e brings together classic flannel style with the unmistakable attitude of Bottoms Up Chop Shop.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFeaturing a rugged plaid design and custom collaboration details, this flannel has the kind of look that fits just as well wrenching in the shop as it does heading out for the night. Comfortable, versatile, and made to stand out without trying too hard.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDivided Flannel Company × Bottoms Up Chop Shop\u003c\/strong\u003e — two brands, one badass flannel.\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"L","offer_id":46505885794465,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46505885827233,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/IMG-9474.webp?v=1788726785"},{"product_id":"womens-bottoms-up-chop-shop-flannel","title":"WOMEN'S - Bottoms Up Chop Shop Flannel","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBOTTOMS UP CHOP SHOP COLLAB\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eBuilt for the garage, the road, and everywhere in between. The \u003cstrong\u003eWomwn's - \u003c\/strong\u003e\u003cstrong\u003eBottoms Up Chop Shop Collab\u003c\/strong\u003e from \u003cstrong\u003eDivided Flannel Company\u003c\/strong\u003e brings together classic flannel style with the unmistakable attitude of Bottoms Up Chop Shop.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFeaturing a rugged plaid design and custom collaboration details, this flannel has the kind of look that fits just as well wrenching in the shop as it does heading out for the night. Comfortable, versatile, and made to stand out without trying too hard.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDivided Flannel Company × Bottoms Up Chop Shop\u003c\/strong\u003e — two brands, one badass flannel.\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"M","offer_id":46505885925537,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46505885991073,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/449D303F-1DFB-4606-833C-EDC4F7DE2AFC.webp?v=1788726735"},{"product_id":"accelerator-oil","title":"MEN'S - ROOSTER","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTHE ROOSTER (A I C “Dirt” Tribute Shortie)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003eSome albums define a generation.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eAIC Dirt\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cspan\u003e \u003c\/span\u003edefined an attitude.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003eThe Rooster was built as a tribute to one of the most influential grunge albums ever released. Drawing inspiration from the iconic orange, rust, and dark earth tones featured throughout\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s3\"\u003eDirt\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, this colorway captures the raw, unapologetic spirit that made the album legendary from start to finish.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eLike the music that inspired it, this shirt doesn’t chase trends—it stands on its own.\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMade for long days on the jobsite, late nights at bike night, and everything in between, The Rooster combines rugged durability with a timeless plaid that looks just as good covered in dust as it does cleaned up for the weekend.\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis isn’t just another button-up.\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt’s a nod to an era when authenticity mattered, music had grit, and being yourself was enough.\u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFeatures: \u003cbr\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePremium poly\/viscose\/spandex  blend for durability and comfort\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003eLightweight short-sleeve design built for everyday wear\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s4\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eDual button-flap chest pockets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s4\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eRugged orange, rust, and charcoal plaid inspired by the legendary\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s3\"\u003eDirt\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cspan\u003e \u003c\/span\u003ealbum artwork\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s4\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eDesigned to move seamlessly from the jobsite to the open road\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s4\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eGrindstone Grooming Co. quality, built to last\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grindstone Grooming Co","offers":[{"title":"S","offer_id":46916624384161,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":46916624416929,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/32c22bef-a1c4-4c55-8987-001df5e9a4fc.jpg?v=1787454614"},{"product_id":"divided-red-flannel","title":"MEN'S - YANA","description":"\u003cp\u003eThis drop is about more than a flannel. 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You matter.\u003c\/p\u003e\n\u003cp\u003eYOU ARE NOT ALONE\u003c\/p\u003e\n\u003cp\u003eIROQUOIS CENTER\/DIVIDED FLANNEL CO.\u003c\/p\u003e","brand":"Divided Flannel Company","offers":[{"title":"S","offer_id":46916298145953,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46916298178721,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46916298211489,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":46968929583265,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/YANA_3_26d1d9f0-ebf2-4797-8499-8b444091de48.jpg?v=1788538957"},{"product_id":"iron-threads-nw-gift-card-1","title":"Iron Threads NW Gift Card","description":"\u003cp\u003eGive them the freedom to choose exactly what they want. An \u003cstrong\u003eIron Threads NW Gift Card\u003c\/strong\u003e is perfect for any occasion and can be used toward their favorite flannels, apparel, accessories, and more. \u003cstrong\u003eNo guessing—just great gear, their way.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Iron Threads NW","offers":[{"title":"$25","offer_id":46966510157985,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50","offer_id":46966510190753,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"$75","offer_id":46966510223521,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"$100","offer_id":46976433553569,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true},{"title":"$150","offer_id":46980931944609,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/IronThreadsNW_GC.png?v=1787007335"},{"product_id":"mens-blue-prints","title":"MEN'S - Blue Print's","description":"\u003cp\u003e\u003cstrong\u003eBLUE PRINTS- By Grindstone Grooming Co\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for the ones who \u003cstrong\u003ebuild it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the early mornings, long days, dirty hands, and work that doesn’t get done by itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlue Prints\u003c\/strong\u003e was designed with the blue-collar worker in mind—because hard work deserves something better than ordinary.\u003c\/p\u003e\n\u003cp\u003eRugged. Comfortable. Built to stand out.\u003c\/p\u003e\n\u003cp\u003eWhether you’re turning wrenches, framing houses, running equipment, working the shop, or putting in the miles after clocking out—\u003cstrong\u003ethis one’s for you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNO SHORTCUTS. NO EXCUSES. JUST HARD WORK.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🛠️ \u003cstrong\u003eBLUE PRINTS — BUILT FOR THOSE WHO BUILD.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Grindstone Grooming Co","offers":[{"title":"S","offer_id":46968979030177,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":46968979062945,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":46968979095713,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/BLUEPRINT_S_3.jpg?v=1788540958"},{"product_id":"mens-courage","title":"MEN'S - COURAGE","description":"\u003cp\u003eCOURAGE — Kingdom Flannel\u003c\/p\u003e\n\u003cp\u003eThis one means more.\u003c\/p\u003e\n\u003cp\u003eAs we approach the 25th anniversary of September 11, 2001, we wanted to create something that honors the lives lost, the heroes who ran toward danger, and the families who had to find the courage to keep moving forward.\u003c\/p\u003e\n\u003cp\u003eCourage is our tribute to a day America will never forget.\u003c\/p\u003e\n\u003cp\u003eIt represents bravery. Sacrifice. Strength. Faith. And the courage to stand back up when life changes forever.\u003c\/p\u003e\n\u003cp\u003e25 years later, we still remember.\u003c\/p\u003e\n\u003cp\u003eWe still honor them.\u003c\/p\u003e\n\u003cp\u003eAnd we will never forget.\u003c\/p\u003e\n\u003cp\u003eCOURAGE\u003c\/p\u003e\n\u003cp\u003e“Be strong and courageous. Do not be afraid; do not be discouraged.” — Joshua 1:8–9\u003c\/p\u003e\n\u003cp\u003eBe strong. Be courageous. Walk with purpose.\u003c\/p\u003e","brand":"KINGDOM FLANNEL CO","offers":[{"title":"S","offer_id":46969002885281,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46969002918049,"sku":null,"price":59.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":46969002950817,"sku":null,"price":59.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":46969002983585,"sku":null,"price":59.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":46969003016353,"sku":null,"price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/1882\/8193\/files\/IMG_4682.jpg?v=1788700897"},{"product_id":"womens-courage-copy","title":"WOMEN'S - COURAGE","description":"\u003cp\u003eCOURAGE — Kingdom Flannel\u003c\/p\u003e\n\u003cp\u003eThis one means more.\u003c\/p\u003e\n\u003cp\u003eAs we approach the 25th anniversary of September 11, 2001, we wanted to create something that honors the lives lost, the heroes who ran toward danger, and the families who had to find the courage to keep moving forward.\u003c\/p\u003e\n\u003cp\u003eCourage is our tribute to a day America will never forget.\u003c\/p\u003e\n\u003cp\u003eIt represents bravery. Sacrifice. Strength. Faith. And the courage to stand back up when life changes forever.\u003c\/p\u003e\n\u003cp\u003e25 years later, we still remember.\u003c\/p\u003e\n\u003cp\u003eWe still honor them.\u003c\/p\u003e\n\u003cp\u003eAnd we will never forget.\u003c\/p\u003e\n\u003cp\u003eCOURAGE\u003c\/p\u003e\n\u003cp\u003e“Be strong and courageous. Do not be afraid; do not be discouraged.” — Joshua 1:8–9\u003c\/p\u003e\n\u003cp\u003eBe strong. Be courageous. 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